LEGO® SERIOUS PLAY®  is a methodology that was created by LEGO® Group. The method was designed to solve complex problems in the business sector but also to involve every member of the group to the discussion despite peoples personalities and their status in the companies. The approach is based on research that hands on learning produces a deeper more meaningful understanding of the problem.

Where is it used?

LEGO® SERIOUS PLAY® facilitation method is used worldwide. It started in Denmark by LEGO® Group, but over the years it has spread worldwide and has been used at Harvard Business School, Stanford, and Fortune 100 companies.


SERIOUS PLAY® concept was created in 1996 by Professors Johan Roos and Bart Victor when they both were professors at IMD in Switzerland. It was used as a way for managers to describe, create and, challenge their views on their business. Articles about their early ideas were published in 1998 “In Search for Original Strategies: How About Some Serious Play?” and in 1999 “Towards Model of Strategy Making as Serious Play”. Long-Range Planning journal published in 2004 article “Playing Seriously with Strategy” (which was co-written with Matt Statler), that serves as the foundation for the concept and practice of LEGO® SERIOUS PLAY®.

The methodology is structured on three corner stones

Play – defined as engaging in limited, structured and voluntary activity that involves using imagination.

  • limited by time and space
  • structured by rules, conventions or agreements among the players
  • uncoerced by authority figures

Constructionism – based on a theory that people who are engaged in constructing something physical learn better than those who do not.

Imagination – throughout the history the term has been given multiple definitions and meanings. In this method, we focus on three types of imaginations:

  • descriptive
  • creative
  • challenging/destructive


The platform offers you a possibility to become more familiar with this methodology. This site gives you free detailed information about LSP, case studies, and you can participate in training to become a certified facilitator and use this method as a tool in your kit.






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